Art Direction / Storyboards
Client: BBDO Proximity
Working with a writer, a remote production team, a project manager, and a creative director, I created storyboards based on creative briefs and oversaw the production of online animated advertisements for brands like RBC and Shaw. The Shaw ads were also printed as billboards.
Information Architecture Document
Client: FedEx Kinkos
Initially involved in this document as an illustrator, I eventually became part of the team working full-time on this large scale audit and proposal of Kinkos services. Precipitated by the acquisition of Kinkos by FedEx, the document outlined a strategy of change for both operations. Many of the ideas in this early document, such as online tracking and ordering tools, are now de-facto practices for the sector.
Bell Online Benefits Site
Client: Morneau Sobeco
I worked for a number of years on the Bell online benefits site as part of the deliverables for (now Finance Minster) Bill Morneau's company. My primary role was production designer but I was involved in some of the technical and planning tasks. Also noteworthy was my involvement in an initiative to create a generic version of a benefits site that generated millions in revenue for the company.
